Dry Erase Board

Whilst we’re still digging through our archives in search of ideas that were half-baked but well-intentioned, we thought we’d share this crazy experiment from last year.

The problem we were trying to solve was the age-old broadcast-designer dilemma; how to get someone to watch your demo reel. As recipients of many a resume and portfolio ourselves, we know that sometimes a talented designer’s portfolio will get lost in the sea of similar inquiries and paperwork. Our idea was to do a little attention-grabbing out the gate…in a funny way.

We decided to acknowledge the harsh reality that most demos end up in the trash, and felt we ought to suggest some over-the-top alternate uses for the reel.

The final result (I use the word final in a metaphorical sense only), was a goofy series of short clips that were a ton of fun to make, but ultimately were not quite right for the way we wanted to portray ourselves.

If you feel like a chuckle, have a look….

DVD Packaging

Carrier Pigeon
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Fly Swatter
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Mirror
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Grand Finale (no sound)
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Tags: Demo Reel

This entry was posted on Thursday, December 18th, 2008 at 10:47 pm and is filed under Funny, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.